Roger Masson Authors Article on Advertising Law for Craft Breweries

August 22, 2017

Roger Masson – a Chicago-based IP attorney at Hinshaw & Culbertson LLP – wrote an article titled "Advertising Law Crash Course for Craft Breweries" that was published by Craft Brewing Business. In the article, Masson addresses beer advertising rules with an emphasis on federal advertising regulations.

Masson explains that federal advertising regulations can be divided into the following six categories: mandatory statements, false or misleading statements, improper health statements, statements inconsistent with labeling, improper statements relating to alcoholic strength and other prohibitions. In addition, Masson outlines laws and industry codes to promote responsible consumption. "The brewery industry has a vested interest in promoting responsible consumption and avoiding advertising that puts the brewery industry in a bad light," said Masson. "To that end, both the Beer Institute and the Brewers Association have an advertising and marketing code."

Read "Advertising Law Crash Course for Craft Breweries" on the Craft Brewing Business website

Hinshaw & Culbertson LLP is a U.S. law firm with 450 attorneys located in 11 states and London. Founded in 1934, the firm has a national reputation for its insurance industry work, its representation of professionals and law firms, and its closely coordinated business advisory, transactional and litigation services. We serve clients ranging from emerging and middle-market businesses to Fortune 500 companies, as well as governmental and public sector clients.


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