David Levitt Publishes Article in IP Watchdog Discussing a Recent Court Decision Involving Iconic Michael Jordan "Jumpman" Logo
In The News | 1 min read
Mar 28, 2018
Chicago-based Hinshaw partner David Levitt recently published an article titled "Iconic Michael Jordan Photograph Not Infringed – Ninth Circuit," on IP Watchdog. In the article, Levitt analyzes the Ninth Circuit's decision in Rentmeester v. Nike, Inc, an intellectual property (IP) case involving Michael Jordan—though he was not a party—and Nike's "Jumpman" logo. The plaintiff, photographer Jacobus Rentmeester, had alleged that "Nike's 'Jumpman' logo infringed the copyright of his photograph." The Ninth Circuit ultimately affirmed dismissal of Rentmeester's complaint under Federal Rule of Civil Procedure 12(b)(6).
One of the more interesting things about the decision, according to Levitt, was the court's "explication of the classic copyright concept of the idea-expression dichotomy" and its holding that "the photograph at issue, while not infringed, was entitled to broad protection."
Read "Iconic Michael Jordan Photograph Not Infringed – Ninth Circuit," on the IP Watchdog website (subscription may be required)
Featured Insights

Press Release
Dec 4, 2025
Hinshaw Recognized by the Leadership Council for Legal Diversity as a 2025 Top Performer

Press Release
Nov 25, 2025
Hinshaw Legal Team Secures Summary Judgment in Gas Station Injury Case

Press Release
Nov 18, 2025
Hinshaw Releases the Third Edition of Duty to Defend: A Fifty-State Survey

In The News
Nov 13, 2025
A Profile on Neil Rollnick: After 57 Years in Practice, He Has No Plans to Retire

Press Release
Oct 22, 2025
Hinshaw & Culbertson LLP Launches New Website and Refreshed Brand







