Video Privacy Protection Act (VPPA)

Defense for VPPA Litigation in a Digital-First Economy

The Video Privacy Protection Act (VPPA), originally enacted to protect consumer video rental records, has become a leading basis for privacy class actions in the digital age. Plaintiffs’ lawyers now use the VPPA to challenge the use of website analytics, streaming platforms, cookies, pixels, and other tracking technologies that collect and share viewing data. Exposure can be significant, with statutory damages available on a per-consumer basis and reputational risk amplified in highly publicized cases.

Hinshaw defends companies nationwide in VPPA litigation, representing media platforms, streaming providers, retailers, and technology companies facing high-stakes class actions. Our attorneys bring deep experience in privacy and consumer protection law, giving clients both courtroom strength and proactive compliance guidance to reduce ongoing risk.

Areas of Focus

Guidance for a Digital-First Marketplace

VPPA class actions are accelerating, fueled by new interpretations of what counts as personally identifiable information and how digital tracking tools are used. These cases create serious challenges for businesses that depend on video streaming, online engagement, and advertising technologies. Hinshaw delivers the litigation defense and compliance strategies clients need to manage exposure, safeguard customer trust, and continue operating with confidence.